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About

Software with direction.

North Tech Group pairs product engineering with deal-making. One founder builds the software. The other finds the partners and markets it belongs in. Together we build our own products, and build for the businesses we work with.

01 · Founders

A builder and a dealmaker

  • Abe Assouline

    Co-Founder · Product & Engineering

    Leads product, design and engineering. Founder of NxtSale and co-founder of JustBuildt.

  • Ike Chera

    Co-Founder · Partnerships & Growth

    Leads partnerships, business development and strategy. Co-founder of GAME 7. Runs Crown Acquisitions, a New York commercial real estate investment firm.

02 · Principles

How we operate

  1. 01

    Build what we'd run

    We operate our own products, so we build client software the same way: to be supported, monitored and improved for years.

  2. 02

    Start small, ship weekly

    The first version is the smallest thing worth using. You see real progress every week, not a big reveal months later.

  3. 03

    Say it plainly

    No jargon and no inflated promises. If software or AI isn't the right answer, we'll tell you.

  4. 04

    Own the outcome

    Shipping is the middle, not the end. We measure what happens after launch and keep going.

Every business is becoming a software business.

Most companies know AI and custom software could change how they run. Very few have a team that can build it.

Next step

Have something to build?

Tell us what you're working on. We'll tell you plainly whether software or AI is the right answer.